Oracle Social Cloud (legacy)

Oracle SRM is being used by our Social Media Marketing team. They are using it to fine-tune how our brand is being publicized, and personalizing content based on target audiences. Although the marketing team is making full-use of Oracle SRM, there are many employees across our organization that also spend the time to interact with users on our social media outlets. This allows us to not only tweak our SRM to our social media analytics, but also from the feedback of our colleagues.

Oracle SRM was used by one business unit in our company. The team managing it was centralized in the US, but had some users in UK, EU and APAC as well. However it was always for a global customer base.

Oracle SRM was used in an attempt to solve the social ROI problem in the NA Commercial Marketing department. However, the product did not deliver what we expected.

SRM is used to publish and moderate social content, publish and moderate social/marketing contests, assign and monitor social media customer service incidents and monitor/report social media analytics for our Facebook, Google+ and Twitter accounts across several brands. Overall SRM management is primarily a marketing function, however, there are a few customer service agents who have access to the Engage module for managing social media customer service incidents.

Oracle Social Relationship Management (SRM) is being used across our organization, between marketing, PR and our contact center. It addresses a variety of business problems for us: access management for our social media accounts, consolidates content into one main calendar versus multiple, allows agency partners to access our accounts, and streamlines reporting across the regional marketing team, to name a few.

I'm not sure how it is being used within the entire organization. My department uses Oracle Social Relationship Management (SRM) to monitor for potential adverse events, cost/insurance issues, administration/use issues, coupons or PI (prescribing insert) questions for specific brands. If any of these areas are addressed within a tweet we respond with a legally approved tweet.

Oracle SRM is a recent purchase by our organization. It is solely accessed by our marketing services department and is currently in use for one of our brands as a listening and engagement tool. I am working on the marketing initiatives for a new brand that is launching next month and will personally use this tool for social listening and engagement, as well.

We are currently using Oracle SRM to manage all our social platforms, from corporate channels down to specific brand accounts. We have at least five different teams on board, all working at different locations. Having all accounts in one system helps us monitor each others' activities across all channels, making it easier to collaborate on content and provide support to other accounts. SRM also helps in streamlining our reporting with all the analytics housed in one place.

We use the SRM as a content management tool, to monitor the brand on the social web, and as a reporting tool for our internal reports regarding our social media efforts and the brand on the social web.

We use Oracle to manage our client team's social channels (Twitter & Facebook) and monitor the success or failure of social posts. The 'Listen & Analyze' tab allows us to take all of the analytics and provide our client with exact implications of how posts are performing, who is being targeted, how we can target better, etc. Oracle Social Relationship Management is currently being used by the Account department at our agency.